To deploy your ESB service to the Oracle SOA Suit with Application Integration Architecture, make sure you have a AIA enviroment avialable. This can be on your workstation or you use the server.
In my case I assume you have all your ESB services available on the server. For example a local copy of the source control system like SubVersion.
First make sure your have the environment settings correct.
Set the correct ORACLE_HOME and PATH settings of your middle tier installation. I assume you have set this in the /etc/oratab file.
 ? assoa
Go to the 'bin' directory in which AIA is installed (the $AIA_HOME dir).
This will set various environment variables like AIA_HOME, ANT_HOME and the PATH.
Then go to the directory of your ESB service and type the following statements